This guide won’t tell you what to post or how often to post it. Instead, it offers a clearer lens for thinking about content — so you’re not relying on guesswork or generic advice.
The Free Guide
The Client-Getting Content System for Thought Leaders Who Kinda Hate Social Media
Stop guessing.
Start understanding what your content is actually doing.
I'm Elizabeth,
Brilliant people.
Important work.
Systems that weren’t built to support either.
founder of The Department of Clarity.
I spent two decades turning ideas into content for television, podcasts, and high-stakes media. When I moved into social strategy, I kept seeing the same pattern:
This guide distills the foundation of the strategy work I do with clients — not as a checklist, but as a clearer way to think about content, visibility, and leverage — so you can start making better decisions immediately.
Elizabeth brings grounded, no-BS energy that makes you feel genuinely supported and deeply seen.
She listens closely, asks sharp questions, and stays focused on what actually matters. If you’re building something real and want someone solid and discerning in your corner, she’s it.”
Jocelyn
Writing Coach and Author
