I find the through-line, protect the nuance, and translate it into a content strategy your audience will recognize, remember, and act on.
What I Do & Why My Strategy Works
My process blends editorial thinking with smart system design. I codify your point of view, pinpoint your unique voice and market positioning, and show you exactly how to differentiate yourself in messaging and strategy to stand out in a sea of competitors.
This Means
You’ll spend a lot less time managing content and more time doing the work you care about most.
Elizabeth helped me clarify how I talk and think about my work
without making it feel like a cookie-cutter branding exercise or pushing me into someone else’s framework.
Jocelyn
Writing Coach and Author
My parents said I should have been a lawyer. My husband says I could have been a detective.
I spent two decades crafting content for high-impact podcasts, television, and multimedia projects.
Where I Come From (And How It Shapes My Work)
Before launching The Department of Clarity,
When I shifted my focus to social, I kept seeing the same pattern: brilliant people with important messages—and content that didn’t perform.
Some had a calendar but no real plan. Others had a plan but no real strategy. And many were following advice built for a different audience - optimized for attention, not substance.
Social Media strategy that respects substance and systems that save time.
My antidote
I’ve always been happiest knee-deep in the creative process shaping words and visuals to make ideas land.
What I Love About This Work
I get to work with people who care deeply about what they do: the kind of people who stay up late thinking, tweaking, trying to make it better.
Helping them clarify what they want to say and find a way to say it so it connects with others never gets old.
